Case Study: Spencer

Curious how to engage with audiences after they have left? Consider using a mascot, like SPencer. See below for how we shared SPencer with friends and where they took him around the Mid-Atlantic!

SPencerIn the manner of Flat Stanley, the 1964 children’s book by Jeff Brown, we would like to introduce you to #UDFlat_SPencer!

If you know the story, our SPencer is in the same predicament. Not only is SPencer flat, but he’s been digitized, making it even easier for him to travel the world and visit museums, libraries, and archives. We hope you will let SPencer visit YOU!

The idea is simple – cut SPencer out and color him in. Send us a picture and a brief description about SPencer’s visit to your institution! We will be posting these on our website, Facebook group, and our Twitter. It’s a great way to promote your organization, collections, and programs!

Do you like SPencer as much as we do? Feel free to download our paper doll, send a request for one of our buttons, or just leave comments about what versions of SPencer you’d like to see in the future!

Flat SPencer


Print off your own Flat SPencer, decorate him, and take a photo of him at your site!  You can tweet the photo using the hashtag #UDFlat_SPencer or e-mail the photo to us at  We’ll post your pictures to our website and Facebook page.

SPencer Doll

Doll Page 1 B&WNo museum collection is complete without your very own SPencer paper doll! Click the image to the left to download your copy now.




Our mascot SPencer is now available to travel to your site in the form of Flat SPencer!  Similar to Flat Stanley, Flat SPencer is intended to connect small museums and historic sites with each other and with the Sustaining Places project. Photos are taken courtesy of staff members at each site.  Flat SPencer made his debut at the Small Museum Association conference in February 2014 and has already visited a number of small museums.

Click on the pictures below to learn more about Flat SPencer’s adventures!

Be sure to support these small museums participating in the Flat SPencer Project by visiting their website and scheduling a visit!

Arden Craft Shop Museum (Arden, Delaware)

National Museum of Civil War Medicine (Frederick, Maryland)

Historic Odessa Foundation (Odessa, DE)

Penn Museum (Philadelphia, PA)

Naval Air Station Wildwood Aviation Museum (Cape May Airport, NJ)

The Seabrook Educational and Cultural Center (SECC) (Seabrook, NJ)

Brandywine River Museum (Chadds Ford, PA)

George Washington’s Mount Vernon  (Mount Vernon, VA)

Thomas Jefferson’s Monticello  (Charlottesville, VA)

Air Mobility Command Museum (Dover, DE)

Margaret R. Grundy Memorial Museum (Bristol, PA)

Want to participate in our Flat SPencer activity?  Visit the SPencer Fan Page and simply print off your own Flat SPencer, color him in, take a picture of him at your small museum or historic site, and send the picture to us via e-mail at OR tweet the picture using the hashtag #UDFlat_SPencer.