Having a digital presence for your museum or historic site can help to shape perceptions about your institution. Wouldn’t you rather be in control of those perceptions?
According to this article from the Huffington Post, if you don’t have a digital presence in a website or social media accounts, people may question why you aren’t available online. First impressions can be made through websites or on Facebook and it’s best to make them favorable. Likewise, a 2013 survey organized by the Pew Internet and American Life Project found that 77% of 1,244 respondents “use social media as a barometer to monitor what patrons and the public are saying about their organizations.” This section of Sustaining Places offers lots of information about polishing and maintaining your museum or historic site’s online presence.
In the following pages, you can find information about establishing and maintaining a digital presence through social media, websites, photography, and public service announcements.